NH Station Crowdsources New Book

WMUR-TV, the ABC affiliate in Manchester, New Hampshire, is publishing a book that came about as a direct call to action to its users and viewers. Our friend Cory Bergman at Lost Remote spotted this, and it’s a great example of thinking beyond the immediate use of contributed content and finding new ways to use it (and, it is hoped, generate some bucks). The pictures are gorgeous:

nh fishing

The book came about as a call to the audience for one specific task:

On Wednesday, September 9, WMUR Channel 9 asked everyone in the state of New Hampshire to grab their camera and take great shots of one day in the life of New Hampshire. The only rule was that the photos be taken on 9/9/09 between midnight and 11:59 pm. The result was amazing. More than 9,000 photos were submitted. And now we are publishing the best of those images in a beautiful coffee-table book that will be available in time for the holiday season! Plus, the book comes with a companion DVD which includes thousands of extra photos from this unique project.

The result is the book “9-9-09: A Day In The Life of New Hampshire.” It’s for sale online for $29.95. Is this a terrific idea or what?

You can see some of the many wonderful pictures people contributed by going to the WMUR site.

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This entry was posted on Friday, October 30th, 2009 at 8:12 am and is filed under MediaReinvent. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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